Social media platforms are the perfect place for expressing your brand’s voice. As the leader among social media platforms, Instagram can be just the platform you have been searching for to deliver your branded content.

Creating branded content on Instagram can bring you new followers, help you stand out among competitors, strengthen your relationship with customers, and ultimately, increase your ROI. 

You’ve got your platform, you’ve got your goal of posting branded content, but one ingredient is missing – how to create those perfect branded posts? That’s when these tips step in.

The following tips will help you write captivating branded content for Instagram that users won’t be able to resist. Let’s begin.

Find Your Style and Voice

The cornerstone of branded content is expressing your brand’s personality. If you want your target audience to connect with your content, you have to forget about generic posts.

Aditya Deole, a marketer at branding agency Yellow Fishes explained in an article for Medium why brands need to find and express their personality:

Brand personality helps in easing communication with the customers. A customer can relate to the traits that s/he possesses with the personality traits that a brand has. Thus, an emotional connect is generally created amongst the brand and the customer.”

Think about writing style and voice that best suits your brand. In case you haven’t figured this out yet, you can find your personality by observing your customers.

You want your personality to fit your target audience. That is the key. If your target audience is Millennials, you can go for humorous voice, slang, and interactive content.

Asos, for example, is consistent with their fun captions and emojis.

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On the other hand, if you are targeting industry experts you can use a more professional and knowledgeable style of writing. Let’s take LinkedIn’s caption as an example:

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Tell Your Brand’s Story

Allow the audience to get to know the people behind your brand. Telling your brand’s story will humanize your brand and make it more relatable to your customers.

You can talk about:

  • Your challenging beginning
  • The source of your passion for this business
  • Stories by your employees
  • Behind-the-scenes anecdotes

Diana Adjadj, a digital marketer and contributor writer at TrustMyPaper explained why you should incorporate writing your brand’s story in your Instagram campaign:

“Branded content needs to be personal and what’s more personal than your story? Competition is strong in every niche nowadays, so you can only get through to your target audience if you open up and create relatable brand content that emphasizes your authenticity.”

Share Customer Experiences

Storytelling technique isn’t reserved solely for your brand. The stories you share can also be about your customers.

Customer testimonials are a great source of branded content. Potential customers will see that your customers are part of your story not just your source of income. Sharing your customers’ thoughts, success, challenges, problems, and solutions will signify that their opinion is important for you. That they are important to you.

These stories can also feature your collaborators. Ultimately, they are your customers as well. Through sharing their experiences, your collaboration will seem more authentic and honest.

Levi’s is an expert when it comes to branded content. They have their casual, cool personality, and their content varies from fun to informative. Take a look at how they incorporated promoting their brand with an inspiring and interesting story about their collaborator.

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Evoke Emotions

If you manage to evoke emotions with your writing, you can win your audience in a heartbeat. Emotional content is a powerful tool for bonding with the audience.

According to Dr. Paul Ekman, a psychologist and renowned emotion scientist, there are six basic emotions:

  1. happiness
  2. anger
  3. surprise
  4. disgust
  5. sadness
  6. fear

The goal should be to convey any of these emotions to your audience. Use both effective writing and strong visuals to bring emotion to life.

You might need some help from expert writers with empowering your content with emotions. Try with writing websites like BestEssaysEducation and GrabMyEssay where you can get the help of a writer who is best for such a task.

Another option is to look for custom dissertation help as this is a great place for finding experienced writers for an affordable price. All in all, make sure that you put this task in capable hands of credible professional writers.

Use Branded Hashtags

Hashtags can help you improve your content’s exposure. Branded hashtags can help your branded content to make a stronger impact on the audience.

Branded hashtags have become very popular among marketers because they increase brand awareness. Encouraging your followers to use your branded hashtags will help you spread the word about your brand.

One of the most famous examples of branded hashtags is Nike’s #JustDoIt. A single look at this hashtag is more than enough for the followers to associate that post to the brand.

What makes branded hashtags so useful is that you can slip them into content that doesn’t concern your products and connect it to your brand. For example, if Nike shares a story about a thriving athlete and in the end adds #JustDoIt, we’ll think of their brand even though they didn’t use a single word about the products.

Here’s an example:

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Branded hashtags are the least invasive method of turning the attention to your brand without specifically talking about it. 

Final Thoughts

Writing branded content demands a lot of effort and focus. Hopefully, these tips will help you write more engaging and interesting brand content. Finding the best way to express your brand’s personality is probably the hardest step. Don’t be hesitant to express yourself creatively and give your target audience authentic and fun content.

Remember that the essence of branded content is that it is original and that it represents your brand. Keep that goal in mind and don’t give up until you find a voice that your audience will feel connected to.B

The views included in this article are entirely the work and thoughts of the author, and may not always reflect the views and opinions of Regex SEO.

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